Beijing— April 27, 2018
NetEase Cloud Music (NCM), the Chinese music streaming service announced today a strategic multi-year distribution partnership with B2 Music, the record label of B2 Holdings. Under the terms of the agreement, NCM will be the strategic Chinese distribution partner for B2’s album series, “Billboard presents Electric Asia”, “VIBE presents Urban Asia” and “SPIN presents Indie Asia”.
All iconic brands in music, the Billboard, VIBE and SPIN compilations bring together the best music from around Asia, including collaborations with Western stars. With 31% of all dance music consumed in China being on NCM, the Billboard series brings some of the best EDM music from the region to this engaged audience. Volume 1 of Electric Asia, released last year, included hits from major artists including the Steve Aoki remix of Chinese superstar Jane Zhang’s Dust My Shoulders Off.
Building on NCM’s reputation as the most independent music friendly service in China, there is a natural fit with the VIBE series which highlights the leading Asian hip-hop and rap artists, as well as the SPIN series presenting the most exciting “indie” music from the region.
The first album to be released under the new partnerships between NetEase Cloud Music and B2 will be VIBE presents Urban Asia Vol. 1. Scheduled for a May 4 worldwide release, the album, which includes four exclusive new tracks, features many of the biggest hip-hop stars from China and around Asia. The first single, Youth Anthem, to be released on April 27, is an exclusive track featuring top Chinese rapper Boss X (f/k/a/ Fat Shady). Chinese K-Pop idol Jackson Wang from Got7 is featured on the exclusive Can’t Breathe. Other notable artists include Higher Brothers, Edison Chen, Thaitanium and Divine.
Mathew Daniel, VP of International for NetEase Cloud Music said, “Billboard, VIBE and SPIN represent some of the most recognized and trusted names in the music business. We are thrilled to work with B2 to bring these exciting album series to the widest audience possible in China.”
Jonathan Serbin, CEO of B2, continued, “We are excited to partner with NetEase Cloud Music. With over 400 million active users, NetEase Cloud Music is the ideal platform to present these albums to the widest range of music lovers in China. We will release a new album in each series every nine months, presenting a snapshot of the best music of the moment.”
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About NetEase Cloud Music
NetEase Cloud Music is a music streaming service developed and operated by NetEase, Inc. It is also the fastest growing music service in China with more than 400 million users. See http://music.163.com/ .
NetEase is a Chinese Internet technology company providing online services centered on content, community, communications and commerce. Founded in 1997, the company was a key pioneer in the development of Internet services for China.
About B2 Holdings Ltd.
B2 Holdings Ltd. is a Hong Kong-based talent management company, record label and entertainment advisory firm. B2 represents established and emerging Asian talent, as well as Western talent and music management companies seeking opportunities in the Asian market. Additionally, B2 Music, B2’s record label, focuses on presenting the best Asian music to an international audience. See www.b2talentasia.com.
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