Case Study

photo credit Frank Montis (2)

Julius, an up-and-coming band from Amsterdam, had success in Europe, touring extensively and opening for supergroups like U2. With strong hooks and universal lyrics, the band sensed there might be an opportunity to connect with a Chinese audience.

Working with b2, the band and its management planned and has begun to execute a long term strategy to introduce Julius to Chinese fans and significantly grow their profile in the market.

b2 services have included:

— Market strategy and positioning services
— Social media: Running Chinese social media accounts for the group, building a local fan base
— Tour support: Julius’ May / June 2016 sixteen-city China tour
— Sponsorship: Bringing in well-known footwear sponsor for the tour
— Content distribution: Negotiating deals to distribute the band’s audio tracks and videos on a wide range of music platforms
— China remix: Sourcing and overseeing a collaboration between Julius and a Chinese DJ producer
— Video production: Arranging local Chinese production for collaboration music video

Click here to hear Julius’ “Back to the Days”.